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What is an abandoned cart ?

An abandoned cart in eCommerce refers to a situation where a customer adds items to their online shopping cart but does not complete the purchase. This can happen for a variety of reasons, such as the customer changing their mind, experiencing technical difficulties, or simply being distracted. Abandoned carts can be a significant problem for eCommerce businesses, as they can lead to lost sales and revenue.

Sending abandoned cart SMS or WhatsApp messages can be an effective strategy for recovering abandoned carts 

Collect Phone Number

Make sure you have the customer's consent to send SMS or WhatsApp messages. This may require obtaining their phone number and opt-in during the checkout process.

Personalise SMS or Whatsapp

Personalize the message with the customer's name and the items that are in their abandoned cart. This can help to remind the customer of their purchase and make it more likely that they will complete the purchase.


Include a clear call to action, such as a link back to the checkout page or a coupon code that the customer can use to complete their purchase.


Consider offering a special deal or incentive, such as a discount or free shipping, to encourage the customer to complete their purchase.

Abandoned Cart & Loyalty

Recovering abandoned carts can help to improve customer loyalty by demonstrating a business's commitment to customer satisfaction. When a customer adds items to their online shopping cart but does not complete the purchase, it can be frustrating for both the customer and the business. 

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Abandoned Cart Template

Hi [customer name],

We noticed that you left some items in your cart on our website. Did you have any questions or concerns that we can help with? We're here to assist you and make sure you have a great shopping experience.

To complete your purchase, simply click on this link: [link to checkout page]

Don't forget, we're offering a special deal of [discount or incentive] for a limited time. We hope to see you complete your purchase soon!

Best regards, [Your business name]

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