Adding Your Terms & Conditions To Your Site's Footer
The SMS marketing landscape is ever-changing, including the compliance policies set by the carriers (Verizon, T-Mobile, and other companies that deliver text messages).
At Santhe, our most important job is helping you stay compliant with your SMS marketing. We are in constant communication with the carriers in order to know when these changes are coming, proactively implement changes to our platform, and give you as much notice as possible.
Requirements for US SMS abandoned cart flows
Have double opt-in turned on
Use only 1 SMS per recipient in an abandoned cart flow
Have the SMS send within 48 hours of the triggering event
Have express consent for SMS and abandoned cart messages
If you plan to send abandoned cart reminders through your SMS program, it needs to be specified within your terms of service. The language below is an example of such a disclosure.
“If you have opted in, the Service provides alerts, information, promotions, specials, and other marketing offers (e.g., cart reminders) from <Company Name>.”