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  • Writer's pictureKarthik Manjunath

How WineLibrary grew to $60 Million with the help of WineText?

Updated: Jun 13

Winetext by Wine Library is a successful SMS marketing initiative launched by Wine Library, a well-known wine retailer based in the United States.

Winetext introduced a unique and innovative approach to wine marketing by leveraging SMS as a direct communication channel with customers. It offered a convenient and personalized way for customers to receive wine recommendations, exclusive deals, and complete the purchase via a text messages.

According to Vaynerchuk, the SMS list of nearly 9,000 customers consistently outperforms Wine Library’s email list of 400,000 by a magnitude of 9x. - Ref. 2PM

Why was Winetext successful?

  1. Easy Opt-in: To start, a consumer signs up on the WineText website, providing payment information and a shipping address. That is it - only once. Once registered, the shopper receives a daily wine offer.

  2. Relevance: Winetext sent timely and relevant messages to subscribers, including limited-time offers, flash sales, and exclusive deals. This created a sense of urgency and exclusivity, driving customer engagement and encouraging immediate purchases.

  3. Direct Communication: Through Winetext, Wine Library establishes a direct line of communication with customers, bypassing potential email inbox clutter or social media noise. Subscribers receive concise and targeted messages that are delivered directly to their phones, increasing the likelihood of engagement and action.

  4. Removing Checkout Friction: WineText saves users’ credit cards with the help of Stripe. A customer will receive an SMS prompt with a “high value wine offer.” Users have up to ten minutes to respond to the text with the number of bottles requested. Once the customer replies back the credit card is charged and order is pushed to Shopify

Winetext : Text to buy process.

Winetext by Wine Library exemplifies the power of SMS marketing to drive sales and cultivate customer loyalty. By adopting a similar approach, e-commerce brands on Shopify or Wix can tap into the benefits of direct and personalized communication with customers. Implementing an SMS marketing strategy that prioritizes personalization, exclusive offers, timely communication, and exceptional customer support can help your brand stand out, increase sales, and build long-term customer relationships. Take inspiration from Winetext and elevate your e-commerce sales to new heights. Overall, Winetext's unique combination of SMS-based wine marketing, personalized recommendations, direct communication, exclusive offers, and timely messaging contribute to its distinctiveness in the wine industry helping it grow to $60 million a year.

If you would like to activate Text To Buy for you eCommerce store. Reach out to us on

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