Wix SMS Marketing
SMS marketing uses permission-based text messages for all manner of brand promotions, discounts, news, special offers, account alerts, and more. The key differentiating feature of SMS marketing is its’ 98% open rate for SMS, you can virtually guarantee your audience sees your message.
Wix SMS Campaign Ideas
Post Purchase Campaign
Build loyal customers with a post-purchase text messages improve customer experience, reduce the number of customer complaints, and increase customer retention.
Show Some Love
With Coupons
Encourage repeat purchase by offering coupon codes to old customers or folks who have abandoned their cart with discounts, special offers, account alerts, and more.
Throw in
Free Delivery
Free shipping is attractive to customers who appreciate simple pricing structures, which in turn makes it a potential competitive advantage for you eCommerce Store.
Send your first SMS Campaign today !
The personal touch
SMS marketing makes customers feel special. They feel like the information being shared with them is exclusively offered to them first as it arrives directly into their back pocket.
Two-way conversations
The feedback is rapid if you make it easy for the customer to reply. Two-way conversations initiated between businesses and customers are a great way to keep customers up to date with your business.
Great return on investment (ROI)
Not only is a text campaign affordable for all budgets, but it'll also generate an amazing return on investment. The cheapest SMS plan starts from $14.99 / month.
Why Use SMS for Marketing?
SMS Marketing Tactics
Make it personal
Make your text messages less formal and more friendly. Using words like “you” and “I” is one of the best techniques for making text messages personal. For example, Banana Republic often sends text messages that include words like “friends”.
Entice the customer
Start by creating uniquely generated coupon codes to prevent non-subscribers from taking advantage of your deal. That way, people must opt in to save. Add value to the offers by giving your customers personal codes to distribute to their friends. Make sure both parties benefit, e.g., " Here's 20% off for you, and 20% off for a friend".
Collect Opt-in
If your business sells products or services online, you have the perfect opportunity to obtain your customers' contact numbers along with other details. To follow best practices, give online shoppers the option to sign-up for marketing material. So, indicate a clear way for the client to withdraw consent to ensure compliance.
SMS Marketing Compliance
TCPA
As a starting point, familiarise yourself with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, the Privacy and Electronic Communications Regulations and CTIA's Messaging Principles and Best Practices.
Limitations
There are a few obvious industries that are banned are Gambling, Financial services, Adult content. Also, sending SMS about Drugs, criminal organisations, terrorism, and spam, for example, can get you in serious trouble.
Other aspects
Make sure that you have a clear idea of what content you want to send and that your opt-in, blacklisting and opt-out processes are in place.
We can help you with legal limitations of the content for each market to which you are looking to send marketing content.
01. Business name
Add your store name or business name or at the beginning of your message, you should make your company name clear to your customers.
02. Customer name
Create a more personal relationship by including your customer’s name at the beginning of your message. This process is made easy by using custom fields in the phonebook management tool.
03. Offer
Include details of your sale, coupon, or new product here. Use language that makes customers feel valued and excited by your deal.
04. Instructions
Let the customer know how to redeem your offer. Try to keep this process as simple as possible.
05. Website URL
Add your website URL to the end of your message, this makes it easy for your customer to land on your website and complete the purchase.
06. Opt-out
To avoid any legal penalties, you must include an opt-out option for your recipients.